EmailOctopus Email Marketing

EmailOctopus is an email marketing platform based in the UK. It aims to cover the features most senders need at a lower price than larger tools, and it is popular with creators, small businesses and nonprofits.

The free Starter plan covers up to 2,500 subscribers and 10,000 emails a month. It includes the email builder, templates and automations, with EmailOctopus branding on emails, reports kept for 30 days, one landing page, one form and access for one user. There is no time limit and no credit card is needed, which is why EmailOctopus does not offer a separate free trial.

The Pro plan starts at $9 a month when billed yearly, and the price scales with subscriber count. Pro gives full control over email design without branding, keeps reports forever, allows unlimited landing pages and forms, and lets you add unlimited users. You can cancel at any time. Yearly billing saves 10 percent, and plans upgrade automatically as your list grows, so you do not have to change them by hand. Lists above 500,000 subscribers can ask for a custom quote.

The editor lets you write your own HTML or use drag and drop, with more than 100 mobile-friendly templates, and you can import and code your own HTML templates. Merge tags handle personalisation. Automations, audience growth tools, reports and integrations are covered in the feature comparison on the pricing page.

Nonprofits get a 20 percent lifetime discount. For people who want to send through their own Amazon SES account, EmailOctopus also runs a separate product called EmailOctopus Connect with its own pricing.

EmailOctopus suits anyone who wants a straightforward, affordable newsletter and marketing tool, especially lists that fit within the free plan.