Efty Domain Marketplace and Investor Tools

Efty is a domain marketplace and a set of tools for people who sell domains. It is run by Efty B.V. in Groningen, the Netherlands. The site reports about 7 million visitors a month, more than $50 million in domains sold and 729,000 domains listed.

For buyers, the marketplace can be searched by keyword, with collections such as .ai domains, brandable names and names under $5,000. Listings can be bought outright, paid for over time, or approached with an offer. Lease to own lets a buyer start using a domain while paying toward ownership in monthly instalments, though some sellers ask for a down payment. Payment runs through Efty Pay. Efty holds the funds until the seller delivers the domain, then a transfer specialist guides the buyer through moving it to their registrar.

For sellers, Efty Investor is the portfolio software. Every plan includes for-sale landing pages, a domain shop, DNS management, payment integrations, financial insights and what Efty calls Smart Tools. Plans are priced by portfolio size. Basic covers up to 50 domains for $22 a month, Launch 100 domains for $29, Starter 500 for $34, Growth 1,500 for $49, Scale 2,500 for $69, Professional 5,000 for $89, Professional Plus 10,000 for $149 and Enterprise 25,000 for $249. Growth and above add live chat and Zapier integrations, Professional adds a Stripe integration and white label, and Enterprise adds priority support. Annual billing saves 16 percent, and there is a 7 day free trial.

Developers can use the Efty Investor API, and listings can be shared through the Efty Distribution Network. A blog covers buying, pricing and closing deals, and a knowledge base answers common questions.